People involved in the cosmetic and fragancy industry cannot loose this event that will be happening next week: Cannes/22-24 June.
Why setting, spotting and following global trends has become an imperative for the Fragrance business? Are fragrances fully integrated into consumers’ needs and wants or do fragrances still need to find their place as a must-have element, especially in times of financial turmoil?
This Conference explores trends, consumer insights and challenges for marketers in defining, measuring and evaluating the role of Fragrance in branding and the role of market research in understanding these issues and providing the added value response for better decisions.
The programme includes special things like:
Setting the new target scenario in the world of fragrance
An interactive panel discussing key trends for the Fragrance Industry during financial turbulence.
Opportunities and constrains in the Russian fragrance market
The case study of the hotels
Design for senses
A journey in women´s erotic perceptions and wordings
What perfumers want, what clients really want?
Fragrance and the retail industry
And also studies like “The AXE case study”.
Image: L.A. Woman (flickr)
