Brasil e Argentina se reúnem em 14 de julho próximo, em Brasília, para ver se o Brasil responde às medidas protecionistas da Argentina, em função da crise financeira global desde o ano passado. A premissa é de que a Argentina estaria comprando itens da China em vez de mantê-los na pauta de importação do Brasil. Estão aí os móveis, têxteis, calçados e eletrodomésticos de linha branca. Será? Ninguém confirma mas a reunião tratará do tema e discute-se no governo se o Brasil entra com processo na Organização Mundial do Comércio (OMC) contra as várias barreiras do governo de Cristina Kirchner que afetaram o comércio bilateral. Vamos acompanhar.
Archive for the ‘Foreign trade’ Category
The brand Lotto and Ponte Preta.
In Foreign trade, Marketing on May 19, 2009 at 2:32 pm
The new supplier of sports equipment to the football team of Ponte Preta is Lotto, an Italian company. The debut of the new uniform will be on June 6, against the Portuguesa de Desportos.
In the 1980s, the Lotto began to create the first models of shoes for football and has signed major contracts with renowned international players and teams – John Newcombe, Andrei Gomes and Jose Luis Clerc, in tennis, Ruud Gullit and the Dutch national selection . In the same period Lotto expanded its operations for the export market. Lotto today distributes its products over 60 countries.
Founded in the town of Montebelluna by the Caberlotto family in 1973 (when the family was the owner of football club FC Treviso), the Lotto made its debut as a manufacturer of sports shoes in June of that year. Today they provide material, among other teams, for Lotto Fiorentina, Palermo, Udinese and Chievo Verona, Italy; Borussia Mönchengladbah and Mainz, Germany; and Sochaux Toulouse, France, the Pumas, in Mexico, and the selections of Ukraine and Colombia. In Brazil, the company is a partner of Sport Club Recife, Atlético Mineiro, Santo André, Goiás, Bahia, Coritiba, Fortaleza, Paysandu and others.
mari.beltrami@hotmail.com
Argentina, Brazil´s 3rd partner
In Foreign trade, Strategy on March 6, 2009 at 3:25 pm
Argentina is 3rd Brazil partner, just after USA and China. Brazil and Argentina are experiencing mutual restrictions in their commerce and this is not a very good sign for a market that aims to be a common market. Actual financial crisis is one of the reasons for these facts.
La Nacion, Argentinian newspaper, is talking about Sao Paulo industries measures today: they are reducing exportations to Argentina in order to contribute to the general situation and avoid conflicts whith Argentinian industries. The decision will certainly reduce hostility with this partner and avoid dumping from Argentinian.
Friends are supposed to be friends in bad and good times…
mari.beltrami@hotmail.com
China: Brazil, 2nd largest trading partner
In Foreign trade, Scenarios on February 11, 2009 at 9:54 am
Just behind United States, Brazil’s trade with China reached U.S. $ 36,443 billion, in 2008, representing an increase of 56% over the previous year’s result. In that same period, trade with Argentina was US$ 30,863 billion, with growth of 24% while thetrade with USA increased 21% to U.S. $ 53,049 billion.
Among the three main partners, China is the only one that caused a trade deficit, exporting more than importing from Brazil in 2008. The export of Brazilian manufacturing products to China was only U.S. $ 1.1 billion and this is an area we should work with. Despite it is a deficit probably found in many countries, we should apply strategic approach to it in order to find new ways to make a good partnership with them and thru this find a solution. We have a lot of things to put on the table: cotton, excellent design knowledge, fantastic ad industry and so on.
Despite the negative balance, the volume is increasing and we can say that in 2000 started the decade where China and Brazil discovered each other.
mari.beltrami@hotmail.com
Does the world crisis affect Brazil?
In Foreign trade, Politics, Strategy on February 7, 2009 at 3:27 pm
The 11th World Social Forum (WSF) took place in Belem, Amazonas, in the end of January, and gathered 100.000 activists from around the world to discuss an agenda that comprises several items from the left wing political standpoint regarding themes that interest the world minorities. Five Latin American presidents attended the Forum. For political and strategic reasons, Brazil’s President decided to ignore the World Economic Forum in Davos, Switzerland.
In Belem, in an open meeting place the participants debated on subjects such as marital violence in India, support for Cuba government, land rights for Amazonian Indians and so on. This event was conceived initially (2001) as the anti-Davos forum since the discussions were focused on issues that concern the poor or the so called underdeveloped countries.
WSF is a platform designed to draw the world’s attention for the global problems that affects mankind but it is also a political platform (despite some internal contradictions) to divulge ideas that will enhance the prestige of the so called populist presidents like ours. He received indeed a superstar ovation from the audience. The reception stimulated him to point out the usual mantra against his traditional villains, i.e., criticizing the developed nations for having created the current financial crisis and the IMF for its permanent and dictatorial demand for sacrifices when loaning money for underdeveloped countries. In a very strong position, he stressed that the world should stop to interfere trying to take control over Amazon as this is a Brazilian task and the country is prepared to defend its sovereignty. Maybe this was the issue he really intend to address worldwide.
Some businessmen in Davos meeting commented that Brazil’s image changed from being considered financially problematic country in the previous year to a “new power broker” nation in this annual meeting.
All these remarks may lead to the wrong and dangerous conclusion that the world crisis will not affect Brazil and that the country is immune. This is a wrong perception that we must take into consideration. It is a fact that the crisis will reach every country – develop or underdeveloped. It is a global event.
Marketing or political purposes made Lula recently refuse to accept that the crisis was knocking at Brazil’s door. Now he and his administration (Central Bank authorities in Davos) are accepting the existence of the worst crisis that affected the world since 1930.
As a consequence several actions were implemented by Brazilian authorities to help the economy, such as to give financial support for the companies that promote exports and tax exemption to stimulate the automotive industry avoiding thus unemployment and so on.
And the alert signals do not stop to show up. According to the latest release from the Brazilian Development, Industry and Trade ministry, Brazil presented its first monthly trade deficit in almost eight years as exports plunged by a record amount on falling prices for the country’s commodities. In other words the world is closing up for imports, in an attempt to protect their economies and this will require a lot of effort and creativity from the Brazilian companies to overcome all the obstacles that this situation presents.
Finally the Brazilian government’s euphoria is been replaced by the common sense that dictates that the situation demands serious approaches. They are learning by the trial and error.
Davos came to this conclusion: effective solutions should be implemented in a short time period and all effort should be applied to develop swift and coordinated policy to respond to the most serious global recession. Crisis will last at least three years. Time has come to act united to benefit the entire world. Companies must address immediate partnerships and find new markets in order to face what is coming.
ferreira.ronaldo1@gmail.com
Nuremberg Toy Fair
In Foreign trade, International Fair on February 5, 2009 at 9:22 pm
The 60th edition of the Spielwarenmesse International Toy Fair will take place in Nuremberg, Germany, in February 5th to 10th of 2009. It is the mainly International Fair for Toys and Dolls and opens exclusively to the specialist trade.
Innovating products, international manufacturers, potential buyers from every corner of the world, this is heaven for the toy entrepreneurs.
Its figures talk a lot if you consider it is a specialized fair: approximately 2,800 exhibitors from 60 countries and more than 80.000 trade visitors from 120 countries. Bearing these numbers in mind you can easily realize the importance of this fair.
The fair promotes the segments of toys, hobby and leisure-time articles which are displayed in 160.000 m2 of space divided in 10 product groups of this industry.
If just visiting, look for the seminars, specially the International Toy Magazine Association, to know about trends, launches and so on. Last edition it was possible to learn that the state of the toy business in the U.S. is mirrored to a large degree in the U.K. and to a lesser extend in Italy, where independent retailers continue to have a much stronger presence than in either the U.S. or Britain. You will know more fascinating figures to find new markets as for instance: India has the largest percentage (20%) of kids ages 0 to 14 in the world; Indonesia is the world’s fastest growing toy market, but only because spending is so low (on average just $5 a year) that any increase has an inordinate impact. And if you’re going to chase after new business abroad, target the countries with oil.
By the way, this show is now 95 percent nicotine free thanks to Germany having joined the ranks of nations banning indoor smoking since 2008.
Info: www.nurembergtoyfair.com</a
ferreira.ronaldo1@gmail.com
Where are the opportunities?
In Foreign trade, Scenarios, Strategy on February 5, 2009 at 8:52 pm
Am I boring you if remembering the Chinese popular old saying: whenever a crisis shows up, somehow an opportunity possibly will somewhere be available?
If so, excuse me but I have to say it again. Nations are struggling to survive. Industries are promoting an escalating unemployment, causing a great deal of stress in the life of many families. The crisis is at our door definitively.
The hard times are affecting even the billionaires. The Russian tycoon Roman Abramovich is reported to have lost approximately 60% of his net worth in the stock exchange, which is making him to consider selling the British Chelsea Football Club or his yacht Pelorus, among other actions, aiming at to start his recovering process. The same huge losses in the stock exchange happened to the Brazilian billionaire Eike Batista forcing him to postpone temporarily his investments to build ports in Brazilian states.
It is a fact that the remaining balance of their wealthy will enable them to keep their higher standard of living while waiting their stocks to recover to their former value.
But not everybody will have this chance to make ends meet so easily. Specialists predict a three year term for this world crisis. Assuming they are right, you have to establish an immediate proactive approach to overcome these difficult times.
With many companies going bankrupt, you have to give a look to the markets, widening your international work area. A step that must be in your 2009 calendar necessarily: visiting international fairs and attend commercial missions abroad, looking for new alliances, knowing potential clients and thus trying to take advantage of the new demands that the world will present.
There is a time to wait and a time to go forward. Now you have to start up immediately. Define your strategy considering the Chinese saying.
ferreira.ronaldo1@gmail.com
African economy: investments on the road.
In Foreign trade, Scenarios, Strategy on February 3, 2009 at 8:25 pm
Despite bad perspectives for African economy due to the present crisis, Christian Cornille, CEO of Aerolia, a French company, signed an agreement estimated at €60 million with the Tunisian government for the construction of a plant south of the capital Tunis, to produce front segments of Airbus planes, local news agency reported.
The plant will be ready in 2010 and probably will employ 1,500 qualified personnel. Among them, Tunisian engineers with high degree of competence. The suport of the Tunisian Government and the logistics – nearby harbour and proximity to Europe, are the main reasons, with the prepared local engineers, for this investment.
The President told journalists that Airbus had orders for some 3,700 planes throughout the world that he intendes to honour. Tunisia has a number of aeroplane parts companies which are moving into the country claiming it to be a cost reduction source due to its proximity to Europe yet companies get orders from Africa and the rest of the world.
mari.beltrami@hotmail.com
Previous disaster announces hope for exporters.
In Foreign trade on February 3, 2009 at 6:35 pm
Threatened by the negative balance import/export figures, the Government provoked a crisis demanding previous approval for exports. The measure, that has been cancelled some days after launched, shows the incompetence of this Government. When next Government comes, we will probably know of a lot of disasters that became under the tapestry.
Expectation now is that by the end of this month, the federal government announces a package of measures to encourage foreign sales. Exemption from taxation and simplification of processes are under study. The possible creation of the Integrated Drawback, a system that will allow the suspension of PIS / COFINS and the Tax on Industrialized Products (IPI) in purchases of inputs for the agribusiness sector will be one of the measures. The other is the Income Tax exemption on remittances abroad to cover spending on trade promotion. The sectors that, legally, are already benefited by the measure will have simplified procedures for access to the incentive.
The initiatives, together, do not represent a revolution in the export sector but can help the sector that now faces an adverse scenario, the drop in global demand and decline in international prices. It is expected to contribute to improvement in the performance of the trade balance of this year.
Despite the crisis, developed countries are taking the road allowance for exports. In a small battle with the Ministry of Planning, the MDIC has kept in the Union Budget for 2009 the forecast of $ 1.3 billion for the method of financing the Export Financing Program (Proex). Last year, the Planning had indicated the same value for the line of funding, but only 50% of the value was used because there were other sources of credit to the exporter.
mari.beltrami@hotmail.com
